8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Trotters

United Kingdom

Trotters is a British childrenswear retailer and brand founded by Sophie Mirman, who received an OBE for services to retail. It sells clothing, shoes, toys and gifts for children through its own shops and website. Ownership and headquarters could not be verified.

Facts
FounderSophie Mirman
Age of businessAbout 35 years (per website)
CountryUnited Kingdom
SegmentChildrenswear
ChannelsOwn stores and online
Websitetrotters.co.uk
Segment
Premium
Categories
ChildrenswearFootwearAccessories
Sales channels
Own storesE-commerce

What is Trotters?

Trotters is a British children's clothing brand and retailer. Its website presents it as a business with about 35 years of history, and names Sophie Mirman as its founder. Mirman is also known as the founder of the Sock Shop, and the website notes that she was awarded an OBE in the King's Birthday Honours for services to retail.

Products and positioning

Trotters sells clothing for girls, boys and babies up to two years, together with shoes, accessories, toys, books and gifts. The website highlights personalised gifts and pieces made with Liberty fabric. The range sits in the premium end of the UK children's market.

Business model and distribution

The brand operates shops and an online store. The website offers a store finder and click and collect to all stores, though the page consulted does not give the number or location of stores. Detailed figures on wholesale or sales are not available from the sources used.

Ownership and facts not verified

The official site does not state a founding year, headquarters or owner. Because only one source could be fetched for this profile, those details are left out rather than guessed.

Why it matters

Trotters is one of the best-known specialist children's shops on the UK high street, with a founder who has a profile in British retail. It is relevant for anyone tracking premium childrenswear, shoe fitting services and gifting in the UK.

Frequently asked questions

Who founded Trotters?

Sophie Mirman founded Trotters, according to the brand's website. She was awarded an OBE in the King's Birthday Honours for services to retail.

What does Trotters sell?

Trotters sells clothing for babies and children, shoes, accessories, toys, books and gifts, including personalised items and pieces using Liberty fabric.

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