Caramel
Caramel is a London childrenswear brand founded by Eva Karayiannis. It designs clothing for babies, children and teens, along with a womenswear line, and sells through its own shops in London, Paris and Tokyo.
| Founder | Eva Karayiannis |
|---|---|
| First shop | Brompton Cross, London, 1999 |
| Own stores | London, Paris, Tokyo |
| Categories | Babywear, childrenswear, womenswear |
| Website | caramel-shop.co.uk |
What is Caramel?
Caramel is a British fashion label best known for children's clothing. It was founded by Eva Karayiannis, who started the company from her home before opening a small shop in Brompton Cross, London, in 1999.
Products and positioning
The brand designs clothes for babies, girls, boys and teens, as well as a collection for women. Its ranges include sets, knitwear, dresses, coats, nightwear, swimwear and accessories, positioned at the premium end of the childrenswear market.
Distribution
Caramel runs its own stores in Notting Hill and Belgravia in London, plus shops in Paris and Tokyo, and sells online. Its collections are also carried by department stores such as Selfridges and by international online retailers including Smallable and SSENSE.
- Own stores: London (Notting Hill, Belgravia), Paris, Tokyo
- Retail partners include Selfridges
- Online shop
In 2026 Zara announced a multi-season collaboration with the brand, extending Caramel's design to a mass-market audience.
Why it matters
Caramel is one of the London childrenswear labels that has built an international following through a small store network and selective retail partners, and its tie-up with Zara shows the reach of its design language.
Frequently asked questions
Who founded Caramel?
Caramel was founded by Eva Karayiannis, who opened the first shop in Brompton Cross, London, in 1999.
What does Caramel sell?
Caramel sells clothing for babies, children, teens and women, including knitwear, dresses, coats, nightwear, swimwear and accessories.