29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Nellie Quats

United Kingdom

Nellie Quats is a London childrenswear label designing girls' clothing in Liberty prints and linen, made in Portugal. Its pared-back pinafores, dresses and rompers cover ages from 6 months to 10 years.

Facts
BaseLondon, United Kingdom
ProductionMade in Portugal
Age range6 months to 10 years
AwardJunior Design Awards 2018, bronze
Websitenelliequats.com
Segment
Premium
Categories
ChildrenswearAccessories
Sales channels
E-commerceWholesale

What is Nellie Quats?

Nellie Quats is a British children's clothing brand whose garments are designed in London and made in Portugal. It focuses on girls' clothing and accessories for ages from around 6 months to 10 years.

Products and positioning

The label is known for simple lines, pared-back shapes and loose, comfortable structures, combined with vintage-inspired prints. Fabrics are predominantly Liberty prints and linen, including crumpled linens. Many pieces are cut oversized or made adjustable so they can grow with the child.

  • Pinafores, dresses and all-in-ones
  • Tops, bottoms, knitwear and jackets
  • Baby pieces
  • Hair accessories such as headscarves and bow clips

Nellie Quats won bronze for Best UK Children's Fashion Brand at the Junior Design Awards 2018, where judges praised its natural fabrics and well-made garments.

Distribution

The brand sells through its own online store and offers wholesale to stockists, with pieces carried by international children's retailers such as Maisonette.

Why it matters

Nellie Quats reflects demand in premium childrenswear for classic, durable designs in natural fabrics that can be worn over a longer period.

Frequently asked questions

Where is Nellie Quats made?

Nellie Quats clothing is designed in London and made in Portugal.

What does Nellie Quats sell?

It sells girls' clothing and accessories such as pinafores, dresses and rompers, mainly in Liberty prints and linen.

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