Vanina
Vanina is a Beirut lifestyle label founded in 2007 by Joanne Hayek and Tatiana Fayad. It makes statement bags, jewellery, accessories and apparel, sourced and produced in Lebanon.
| Founded | 2007 |
|---|---|
| Founders | Joanne Hayek and Tatiana Fayad |
| Headquarters | Beirut, Lebanon |
| Production | Sourced and made in Lebanon |
| Website | vanina.me |
What is Vanina?
Vanina is a lifestyle brand from Beirut, created by close friends Joanne Hayek and Tatiana Fayad. It began in 2007, while the founders were still at university, as a hobby that grew into a business.
Products and positioning
The label started with jewellery and has expanded into accessories and apparel, offering statement pieces for different occasions. Its bags, including baguette, shoulder and bucket styles, have become a key part of the range.
- Statement bags
- Jewellery
- Accessories and apparel
From the start the founders reused discarded or low-value materials to create higher-quality products, and items are sourced and produced in Lebanon. The designers aim to represent their roots, use regional materials and put their home country on the fashion map.
Distribution
Vanina's designs are stocked internationally, with retailers including Moda Operandi, and are also available through regional luxury retailers such as Ounass.
Why it matters
Vanina is part of a group of Beirut labels that have gained international reach while keeping production local, showing how small Middle Eastern brands can combine craft, upcycling and a strong regional identity.
Frequently asked questions
Who founded Vanina?
Vanina was founded in 2007 by Joanne Hayek and Tatiana Fayad, two friends from Beirut.
Where is Vanina from?
Vanina is based in Beirut, Lebanon, where its products are sourced and produced.