Vidorreta

Vidorreta is a Spanish espadrille brand based in Cervera del Río Alhama, La Rioja, launched in 1979 by the second generation of the family company founded by José Vidorreta Alfaro. It makes espadrilles in its own factory and sells them through multi-brand retailers in many countries and online.

What is Vidorreta?

Vidorreta is a family-owned footwear company from Cervera del Río Alhama in La Rioja, Spain, specialising in espadrilles (alpargatas). The company was founded by José Vidorreta Alfaro, and the Vidorreta brand was launched in 1979 by the second generation. It is run by members of the family and has an office in Elche that manages its international business.

Products and positioning

The core of the range is the summer espadrille, produced in the company's own factory in La Rioja. To reduce its dependence on the warm season, Vidorreta introduced an autumn and winter line with a waterproof jute sole, designed for transitional weather.

The company has stopped manufacturing for third-party labels to concentrate on its own brand, and it later expanded its La Rioja production site.

Distribution

Vidorreta exports most of its output and is present in more than 50 countries. Its main international markets include Germany, Italy, France, Austria, Japan, South Korea and the United States. It sells through a network of multi-brand stores and its own e-commerce site, and is also available on platforms such as Zalando.

Why it matters

Vidorreta shows how a regional Spanish manufacturer can turn a traditional, seasonal product into an export brand, while working to extend espadrilles into a year-round category.

Frequently asked questions

Where is Vidorreta from?

Vidorreta is based in Cervera del Río Alhama in La Rioja, Spain, where it produces its espadrilles.

What does Vidorreta make?

Vidorreta makes espadrilles, including a summer range and an autumn and winter line with a waterproof jute sole.

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