WODEN
WODEN is a Danish footwear brand making Scandinavian sneakers for women, men and children with a focus on comfort and the environment. It is known for using fish leather, cork insoles and recycled rubber.
| Origin | Denmark |
|---|---|
| Company | WODEN A/S |
| Key material | Fish leather |
| Production | Vietnam |
| Website | woden.com |
What is WODEN?
WODEN is a Scandinavian sneaker brand from Denmark, operated by WODEN A/S. It describes itself as a sneaker brand with love for comfort and the environment, with shoes designed by Danish creatives.
Products and positioning
The range has grown beyond sneakers. For women it includes sneakers, sandals, heels, boots and rubber boots; for men, sneakers, shoes and rubber boots; and for children, sneakers, sandals, boots, prewalkers and home shoes.
Material choices are central to the brand:
- Fish leather from the North Sea fishing industry, supplied by Atlantic Leather and dyed using geothermal spring water in Iceland
- Cork insoles as a vegan alternative to leather
- Rubber soles with at least 10 percent recycled rubber
Shoes are produced in a certified factory in Vietnam, and the brand follows reduce, reuse and recycle principles.
Distribution
WODEN sells through its own web shop and through retailers and specialist sustainable stores in Europe and North America.
Why it matters
WODEN is one of the Scandinavian footwear brands experimenting with by-product materials such as fish skin, a niche approach to reducing the footprint of leather footwear.
Frequently asked questions
Where is WODEN from?
WODEN is a Danish footwear brand operated by WODEN A/S.
What are WODEN shoes made of?
WODEN uses materials such as fish leather from Atlantic Leather, cork insoles and soles with at least 10 percent recycled rubber.