ZAAF
ZAAF is an Ethiopian luxury leather goods brand founded by Ethiopian-American entrepreneur Abai Schulze. It makes handcrafted handbags and accessories produced by artisans in Ethiopia.
| Founder | Abai Schulze |
|---|---|
| Country | Ethiopia |
| Products | Leather handbags and accessories |
| Production | Handmade by Ethiopian artisans |
| Website | zaafcollection.com |
What is ZAAF?
ZAAF is a leather goods label from Ethiopia, described as an Afro-luxe brand. It was founded by Abai Schulze, an Ethiopian-American entrepreneur with a background in economic development and fine arts, who leads the company as founder and creative director.
Products and positioning
ZAAF produces handcrafted luxury leather handbags and accessories. All pieces are made by artisans in Ethiopia, which is central to the brand's identity. Schulze's designs draw on precious Ethiopian cultural relics and give them renewed expression through fresh and modern forms.
- Leather handbags
- Small leather accessories
- Handmade production by Ethiopian artisans
Why it matters
Ethiopia has a long tradition of leather production, but much of its value has historically been captured abroad. ZAAF is one of the brands that set out to change that by designing and finishing high-end products in the country itself, positioning Ethiopian craft as luxury rather than as a source of raw material. The brand is often cited as part of a wider movement to change the narrative around African-made luxury goods.
Frequently asked questions
Who founded ZAAF?
ZAAF was founded by Abai Schulze, an Ethiopian-American entrepreneur who is also its creative director.
Where are ZAAF bags made?
ZAAF bags and accessories are handcrafted by artisans in Ethiopia.