Kim Bhasin
Retail correspondent, The New York Times
Kim Bhasin is a retail correspondent on the business desk of The New York Times, a role announced in December 2025. He previously spent a decade at Bloomberg covering luxury brands, sportswear companies and celebrity business deals.
| Role | Retail correspondent |
|---|---|
| Outlet | The New York Times |
| Based in | New York |
| Beat | Retail, luxury, sportswear |
| Previously | Bloomberg News and Bloomberg Businessweek; Business Insider; HuffPost |
Who is Kim Bhasin?
Kim Bhasin is a business journalist who joined The New York Times as a retail correspondent on its business desk. The Times announced the appointment in December 2025. He is based in New York and also teaches at New York University.
Career
Bhasin began his journalism career at Business Insider and HuffPost. He then spent about a decade at Bloomberg, reporting for Bloomberg News and Bloomberg Businessweek from New York. He studied marketing at Sacred Heart University and holds an MBA from Pace University.
Coverage
At Bloomberg his reporting covered luxury brands, sportswear companies and the business deals of celebrities and athletes. Notable stories included:
- A crisis at Nike
- Fanatics' takeover of the trading card industry
- The collapse of the fashion rental technology startup CaaStle
At the Times he covers the retail industry, including how retailers and brands respond to consumer demand, competition and changing shopping habits. His background in both luxury and sportswear gives his work a broad view across price points, from department stores and mass retailers to premium and athletic brands.
Frequently asked questions
Who is Kim Bhasin?
Kim Bhasin is a retail correspondent at The New York Times who previously spent a decade at Bloomberg.
What does Kim Bhasin write about?
He covers retail, and at Bloomberg reported on luxury brands, sportswear and celebrity business deals.