Valérie Collet
Journalist, Le Figaro Économie
Valérie Collet is a journalist at Le Figaro Économie, the business section of the French daily Le Figaro. She covers consumer brands, transport and travel.
| Role | Journalist |
|---|---|
| Outlet | Le Figaro Économie |
| Beat | Consumer brands, transport, travel |
Who is Valérie Collet?
Valérie Collet is a journalist at Le Figaro Économie, the business section of the French national daily Le Figaro. Her reporting covers French companies and consumer markets, with a long standing interest in transport and travel.
Coverage
Collet writes on how brands compete for French and European consumers. A recent article, written with a colleague, examined how Chinese brands are spending heavily on marketing and branding so that shoppers pay less attention to their country of origin. Her work also includes reporting on transport companies and travel destinations.
- Consumer brands and branding strategies
- Chinese companies expanding in Europe
- Transport and mobility
- Travel and tourism
Outlet
Le Figaro Économie publishes business news, company analysis and economic coverage for readers in France. Collet's articles are also republished by partner titles, including the Swiss dailies Tribune de Genève and 24 heures, which carries her reporting on brands and consumer trends to readers outside France.
Frequently asked questions
Who is Valérie Collet?
Valérie Collet is a journalist at Le Figaro Économie, the business section of Le Figaro.
What does Valérie Collet write about?
She covers consumer brands, including Chinese brands in Europe, as well as transport and travel.