Abercrombie Kids
Abercrombie & Fitch Co. · United States
Abercrombie Kids is the childrenswear brand of Abercrombie & Fitch Co., the American retailer headquartered in New Albany, Ohio. Launched in 1998, it dresses children in the casual style of the main Abercrombie & Fitch line.
| Parent | Abercrombie & Fitch Co. |
|---|---|
| Launched | 1998 |
| Headquarters | New Albany, Ohio |
| Partner | Haddad Brands (from 2024) |
| Website | abercrombie.com |
What is Abercrombie Kids?
Abercrombie Kids is the children's clothing brand of Abercrombie & Fitch Co., the American specialty retailer based in New Albany, Ohio. It translates the casual, classic look of Abercrombie & Fitch for younger customers.
History
The line was launched in 1998 under the name "abercrombie" and was later renamed Abercrombie Kids. In 2024 the company announced a partnership with Haddad Brands to grow the brand internationally.
Products and positioning
Abercrombie Kids has traditionally served children aged roughly 5 to 14. The Haddad Brands partnership added baby and toddler categories, extending the range to younger children.
Distribution
- Abercrombie & Fitch stores
- The Abercrombie & Fitch website
- Wholesale and international distribution through Haddad Brands showrooms worldwide
Why it matters
Abercrombie Kids shows a retailer that built its business on owned stores and e-commerce turning to a specialist partner to open wholesale channels and widen its age range in childrenswear.
Frequently asked questions
Who owns Abercrombie Kids?
Abercrombie Kids is owned by Abercrombie & Fitch Co., headquartered in New Albany, Ohio.
What ages does Abercrombie Kids cover?
The brand has served children aged roughly 5 to 14, and its partnership with Haddad Brands added baby and toddler ranges.