babyGap
Gap Inc. · United States
babyGap is the baby and toddler clothing line of the American retailer Gap Inc., introduced in 1990. It offers newborn-to-toddler versions of Gap's casual apparel, sold in Gap stores and online.
| Launched | 1990 |
|---|---|
| Parent | Gap Inc. |
| Age range | Newborn to toddler |
| Sold through | Gap stores and gap.com |
| Website | gap.com |
What is babyGap?
babyGap is the baby and toddler clothing line of Gap Inc., the American apparel group behind Gap, Old Navy, Banana Republic and Athleta. It was introduced in 1990, when Gap extended its casual wardrobe, already offered in children's sizes, to the newborn-to-toddler age group.
Products and positioning
The line translates Gap's casual staples into baby sizes. It covers:
- Clothing sized for newborns through toddlers
- Scaled-down versions of Gap casual styles
- Baby denim, including a premium denim line
The approach is to offer the same easy, recognisable style as the adult Gap brand in versions designed for the youngest customers, making it a natural extension for families who already shop at Gap.
Distribution
babyGap is sold within Gap stores, usually alongside GapKids, and through Gap's own e-commerce channels.
Why it matters
babyGap was an early example of a mainstream apparel retailer building a dedicated baby range under its master brand, a model since adopted widely across mass-market fashion.
Frequently asked questions
When did babyGap start?
Gap Inc. introduced babyGap in 1990, extending its clothing to the newborn-to-toddler age range.
Who owns babyGap?
babyGap is part of the Gap brand within Gap Inc., the American apparel group.