Mightly
Mightly is a direct-to-consumer children's clothing brand from Oakland, California, founded by three mothers, Tierra Forte, Barrie Brouse and Anya Emerson. It makes kids' clothing in GOTS certified organic cotton, produced to Fair Trade standards.
| Headquarters | Oakland, California |
|---|---|
| Founders | Tierra Forte, Barrie Brouse, Anya Emerson |
| Certifications | GOTS, Fair Trade Certified |
| Main channels | Amazon, Etsy, own website |
| Website | mightly.com |
What is Mightly?
Mightly is a women-owned children's wear brand based in Oakland, California. It was founded by Tierra Forte, Barrie Brouse and Anya Emerson, three mothers with more than 40 years of combined experience in the apparel industry.
Products and positioning
The brand makes everyday clothing for children using GOTS certified organic cotton and non-toxic dyes. Its products are Fair Trade Certified, linking the brand's values to how its garments are made.
- GOTS certified organic cotton
- Non-toxic dyes
- Fair Trade Certified production
Mightly targets Gen X and Millennial mothers who want to buy from brands that share their values around health, fairness and the environment.
Distribution
Mightly sells primarily through Amazon and Etsy, as well as through its own website, making marketplaces a central part of its direct-to-consumer model.
Why it matters
Mightly shows how a small, values-led childrenswear brand can combine recognised certifications with a marketplace-first distribution strategy to reach parents at scale. Co-founder Anya Emerson was named a 2023 Enterprising Women of the Year award winner.
Frequently asked questions
Who founded Mightly?
Mightly was founded by three mothers, Tierra Forte, Barrie Brouse and Anya Emerson.
Is Mightly clothing organic?
Yes. Mightly uses GOTS certified organic cotton and non-toxic dyes, and its products are Fair Trade Certified.