Sweet Wink
Sweet Wink is an American childrenswear brand from Oceanside, New York, designed by a mother-daughter duo. It makes children's clothing and accessories, including tutu outfits for birthdays and holidays.
| Company | Curly Girls, Inc. |
|---|---|
| Base | Oceanside, New York |
| Signature | Tutu outfits |
| Wholesale | Dallas Market Center, Faire |
| Website | shopsweetwink.com |
What is Sweet Wink?
Sweet Wink is the trading name of Curly Girls, Inc., a childrenswear company based in Oceanside, New York. The brand is designed by a mother-daughter duo, with Wendi Cooper as co-founder.
Products and positioning
Sweet Wink makes clothing and accessories for girls, boys and infants. It is best known for tutu outfits for birthdays, holidays and everyday wear, and for playful graphic sweatshirts and T-shirts. Collections include:
- Birthday and holiday outfits
- Seasonal capsules such as fall and pumpkin themes
- Dress-up kits and capes
- Tutu skirts and The Bow Shop hair accessories
- A boys' line
The brand also offers a small selection of women's tops, allowing matching looks.
Distribution
Sweet Wink sells to boutiques through a dedicated wholesale operation, exhibits at Dallas Market Center, and is available on the Faire wholesale marketplace. Consumers can buy directly from its online store.
Why it matters
Sweet Wink is typical of the family-run American childrenswear labels that build their business on independent boutique wholesale and occasion-led product.
Frequently asked questions
Where is Sweet Wink from?
Sweet Wink is based in Oceanside, New York, and trades as Curly Girls, Inc.
What does Sweet Wink sell?
Sweet Wink sells children's clothing and accessories, including tutu outfits for birthdays and holidays, graphic sweatshirts and hair bows.