The Beaufort Bonnet Company
The Beaufort Bonnet Company is an American childrenswear brand known for its baby bonnets and classic, heirloom style clothing. Founded by Markey Hutchinson, it sells upscale baby and children's clothing, gifts and accessories.
| Founder | Markey Hutchinson |
|---|---|
| Country | United States |
| Signature product | Baby bonnets |
| New stores 2024 | Fairfax, Virginia; Houston, Texas |
| Website | thebeaufortbonnetcompany.com |
What is The Beaufort Bonnet Company?
The Beaufort Bonnet Company is a United States childrenswear label creating what it calls upscale items for babies, combining timeless design with practical function.
History
The company began with a gift: a pink and white gingham bonnet given to founder Markey Hutchinson for her newborn daughter. She later bought the heirloom bonnet pattern, and the bonnet became the starting point of the brand.
Products and positioning
- Signature bonnets and hats
- Baby and children's clothing, including layettes, dresses, outerwear, pyjamas and swimwear
- Swaddles, blankets, burp cloths and bibs
- Bed and bath items, shoes, socks and gifts
Collections favour classic silhouettes and seasonal prints, such as the Preppy Patriot collection with prints including Chesapeake Bay Boats and a hydrangea print inspired by Nantucket blooms.
Distribution
The brand sells online and through its own stores, with locations including Miramar Beach and Sarasota in Florida and Kiawah Island in South Carolina. In 2024 it opened stores in Fairfax, Virginia, at the Mosaic District, and in Houston, Texas. It also runs a programme for independent Signature Store owners.
Why it matters
The Beaufort Bonnet Company is a clear example of a founder led American childrenswear brand that has grown from a single heirloom product into a full baby and children's lifestyle range with its own retail footprint.
Frequently asked questions
Who founded The Beaufort Bonnet Company?
The brand was founded by Markey Hutchinson, who built it around an heirloom bonnet pattern she bought after receiving a bonnet for her newborn daughter.
What does The Beaufort Bonnet Company sell?
It sells bonnets, baby and children's clothing, swaddles, blankets, bibs, shoes and gifts.