Appaman
Appaman is an American childrenswear brand founded by Harald Husum in New York. It started with printed T-shirts and onesies and grew into a full range of fashion-led children's clothing and accessories.
| Founder | Harald Husum |
|---|---|
| Origin | New York, United States |
| First products | Printed T-shirts and onesies |
| Channel | Specialty children's boutiques |
| Website | appaman.com |
What is Appaman?
Appaman is a children's clothing brand founded by Harald Husum, whose idea took shape in New York City. The company started with printed T-shirts and onesies before expanding into a broader collection with a cool, design-led attitude.
Products and positioning
The range grew from graphic tees and onesies into children's apparel across categories, with the founder adding accessories such as backpacks and sunglasses to complete the look. The brand's early growth came from samples developed in New York and shown directly to independent children's retailers. Appaman is positioned as premium, fashion-forward childrenswear.
- Graphic T-shirts and onesies
- Children's apparel collections
- Backpacks and sunglasses
Distribution
Appaman began by selling to children's boutiques in New York and expanded through specialty stores internationally, including a boutique presence in Central, Hong Kong, and growth into new markets such as the Middle East. It is also sold online through retailers such as 6pm.
Why it matters
Appaman is one of the independent American labels that helped establish a design-led, boutique segment in childrenswear.
Frequently asked questions
Who founded Appaman?
Appaman was founded by Harald Husum, who developed the idea in New York City.
What does Appaman sell?
Appaman sells fashion-led children's clothing, from printed tees and onesies to wider apparel collections and accessories.