Mon Coeur
Mon Coeur is an American children's clothing brand founded by Louise Ulukaya around 2021. It makes baby and kidswear from recycled and upcycled materials, produced in Europe.
| Founded | c. 2021 |
|---|---|
| Founder | Louise Ulukaya |
| Production | Italy, Spain, France, Portugal |
| Materials | Recycled and upcycled |
| Website | moncoeur.com |
What is Mon Coeur?
Mon Coeur is a childrenswear label built around sustainability. The brand says that none of its materials are virgin fibre, using recycled and upcycled inputs such as cotton scraps and, for swimwear, recycled fishing nets. Even its care labels are made from recycled plastic bottles.
History
Founder Louise Ulukaya previously worked in hospitality and opened restaurants in New York before launching Mon Coeur around 2021.
Products and positioning
- T-shirts and sweatshirts
- Baby onesies
- Swimsuits
- Outerwear such as puffer jackets
Production takes place in Italy, Spain, France and Portugal. The brand runs a New Again trade-in programme that offers a discount for returned children's clothing, and partners with the 5 Gyres Institute and 1% for the Planet.
Distribution
Mon Coeur sells through its own website to customers across the United States, Korea, the Middle East and Europe, and has a presence on wholesale platforms and at children's fashion trade events.
Why it matters
Mon Coeur reflects the growth of circular models in childrenswear, where fast size changes make trade-in schemes and recycled materials especially relevant.
Frequently asked questions
Who founded Mon Coeur?
Mon Coeur was founded by Louise Ulukaya, who previously worked in hospitality in New York.
What is Mon Coeur clothing made from?
Mon Coeur uses recycled and upcycled materials, including cotton scraps and recycled fishing nets for swimwear, and says it uses no virgin fibre.