Pippa & Julie
Pippa & Julie is an American childrenswear label designed in New York City. It makes party and everyday dresses for babies and little girls, inspired by New York style and vintage fashion.
| Designed in | New York City |
|---|---|
| Focus | Dresses for babies and girls |
| Sizes | Baby and little girls, 2T to 6X |
| Retail | Dillard's |
What is Pippa & Julie?
Pippa & Julie is an American childrenswear label designed in New York City. It makes dresses for babies and girls and describes its purpose as creating fashion for all little ones who want to feel beautiful.
Products and positioning
The label draws on two sides of New York style: the polished look of Park Avenue and the bohemian feel of Greenwich Village. Vintage fashion also shapes its silhouettes and fabrics.
- Dresses for little girls in sizes 2T to 6X
- Baby girls' versions of key styles
- Floral, plaid and polka dot prints
- Details such as flutter and puff sleeves, ruffles, lace and full pleated skirts
Most of its clothing is designed to be washed at home, a practical point for dressy children's pieces.
Distribution
Pippa & Julie is sold through department stores including Dillard's in the United States, and its pieces also circulate on resale platforms such as Depop.
Why it matters
The label shows how childrenswear brands translate adult fashion references, here New York neighbourhood style and vintage influences, into accessible occasion dresses for young children.
Frequently asked questions
Where is Pippa & Julie from?
Pippa & Julie is an American childrenswear label whose designs come out of New York City.
What does Pippa & Julie sell?
It sells dresses for babies and little girls, often with florals, plaids, ruffles and flutter sleeves.