Bonnie Jean
iApparel Brands · United States
Bonnie Jean is an American girls' dress brand used by Gerson & Gerson since 1970 and acquired by iApparel Brands in January 2026. It is known for special occasion and everyday dresses sold through department stores and speciality retailers.
| Trademark used since | 1970 |
|---|---|
| Original company | Gerson & Gerson (founded 1935) |
| Owner | iApparel Brands (since 2026) |
| Core product | Girls' dresses |
| Website | gersonandgerson.com |
What is Bonnie Jean?
Bonnie Jean is a childrenswear label focused on girls' dresses, from special occasion styles to everyday pieces, alongside fashion sportswear. It has long been a familiar name in department store dress assortments.
History
The label belongs to the history of Gerson & Gerson, a family business founded in 1935 by Max Gerson and his brother. In 1970 the company began distributing its collections under the Bonnie Jean trademark, and a new generation of the family joined the business in 2015.
In January 2026 iApparel Brands, a New York apparel company specialising in branded and private label programmes, acquired the business assets of Gerson & Gerson and the Bonnie Jean brand. The portfolio also includes the Iris & Ivy label.
Distribution
Bonnie Jean is sold wholesale to department stores and speciality retailers in the United States.
Why it matters
The acquisition keeps one of the long running American girls' dresswear names in the market under an owner that combines branded and private label business.
Frequently asked questions
Who owns Bonnie Jean?
iApparel Brands, a New York apparel company, acquired the business assets of Gerson & Gerson and Bonnie Jean in January 2026.
What does Bonnie Jean sell?
Bonnie Jean sells girls' dresses, including special occasion and everyday styles, as well as fashion sportswear.