ADEAM
ADEAM is a New York-based womenswear label founded in 2012 by designer Hanako Maeda. It combines modern silhouettes with traditional Japanese techniques and runs stores in Tokyo.
| Founded | 2012 |
|---|---|
| Founder | Hanako Maeda |
| Base | New York |
| Stores | Three in Tokyo |
| Stockists | More than 20 worldwide |
| Website | adeam.com |
What is ADEAM?
ADEAM is a designer womenswear label based in New York, created by Hanako Maeda, who is also its creative director. The brand is defined by an "East meets West" aesthetic that merges modern silhouettes with traditional Japanese techniques.
History
Maeda launched the line in 2012, and its first collection debuted at New York Fashion Week for Fall 2013. The brand has since become a regular presence on the New York calendar and marked ten years of showing there. It has also presented at Rakuten Fashion Week Tokyo.
Products and positioning
ADEAM focuses on structured tailoring, functionality and femininity, with the stated aim of inspiring and empowering women. Its ready-to-wear collections combine:
- Precise tailoring and modern cuts
- Japanese construction and finishing techniques
- Feminine details designed for everyday wear
Distribution
The brand operates three stores in Tokyo, including a flagship at Tokyo Midtown in Roppongi, and is sold through more than 20 stockists worldwide.
Why it matters
ADEAM is a notable example of a designer label working across the American and Japanese markets at once, showing in New York while building its own retail network in Tokyo.
Frequently asked questions
Who founded ADEAM?
ADEAM was founded in 2012 by Hanako Maeda, who is also the label's creative director.
Where is ADEAM based?
ADEAM is based in New York and shows at New York Fashion Week, while operating three stores in Tokyo.