Alakazoo
Lunelli · Brazil
Alakazoo is a Brazilian childrenswear brand belonging to the Lunelli textile and apparel group of Guaramirim, Santa Catarina. It makes playful clothing for children with the aim of turning childhood into a magical world.
| Parent | Lunelli |
|---|---|
| Country | Brazil |
| Group base | Guaramirim, Santa Catarina |
| Category | Childrenswear |
| Website | store.alakazoo.com.br |
What is Alakazoo?
Alakazoo is a children's fashion brand from Brazil and part of the Lunelli group, a textile and apparel company headquartered in Guaramirim in the state of Santa Catarina. The brand dedicates itself to the children's universe, with the stated mission of making fashion that transforms childhood into a magical world.
Products and positioning
Alakazoo designs clothing for children, from everyday pieces to seasonal ranges such as winter wear. Its collections are built around imaginative, playful themes, positioned in the mid-market for families.
Distribution
The brand reaches consumers through multibrand retailers, with Lunelli offering a programme for shops that want to stock it, and through its own online store. Alakazoo is also available on major Brazilian online marketplaces and fashion platforms, including Dafiti and Magazine Luiza.
Why it matters
Alakazoo is an example of a vertically integrated Brazilian textile group using a dedicated brand to address the children's market, combining in-house production with a wide domestic wholesale and online presence.
Frequently asked questions
Who owns Alakazoo?
Alakazoo belongs to Lunelli, a Brazilian textile and apparel group based in Guaramirim, Santa Catarina.
What does Alakazoo sell?
Alakazoo sells children's clothing with playful, imaginative designs.