Bibi
Calçados Bibi · Brazil
Bibi is a Brazilian children's footwear brand from the family-owned company Calçados Bibi. It designs shoes around the idea of natural, barefoot-like walking and sells in more than 70 countries.
| Country | Brazil |
|---|---|
| Factories | Parobé and Cruz das Almas |
| Annual output | More than 2.6 million pairs |
| International reach | More than 70 countries |
| Website | bibi.com.br |
What is Bibi?
Bibi is a children's footwear brand made by Calçados Bibi, a Brazilian family business run by its third generation. The company operates factories in Parobé, in Rio Grande do Sul, and Cruz das Almas, and produces more than 2.6 million pairs a year.
Products and positioning
Bibi's design philosophy holds that children should walk barefoot, so its insoles are designed to feel as natural as the ground. The range has also included playful models such as light-up shoes and trend-led styles like chunky shoes.
- Shoes for babies and children
- Insoles designed for natural movement
- Playful light-up and trend styles
Distribution
In Brazil, Bibi is sold through more than 3,500 multi-brand points of sale and a network of more than 100 franchised stores, which continues to open new locations. Internationally the brand is present in more than 70 countries, and in the Gulf region it has partnered with Apparel Group and its online store 6th Street.
Why it matters
Bibi is one of Brazil's leading exporters of children's shoes and a strong example of a family manufacturer building a branded franchise model.
Frequently asked questions
Where is Bibi from?
Bibi is a Brazilian children's shoe brand made by Calçados Bibi, with factories in Parobé and Cruz das Almas.
What makes Bibi shoes different?
Bibi designs its shoes around barefoot walking, with insoles intended to feel as natural as the ground.