29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Kyly

Grupo Kyly · Brazil

Kyly is a Brazilian childrenswear brand founded in 1985 and based in Pomerode, Santa Catarina. Its parent Grupo Kyly is described as Brazil's largest children's clothing company, selling through more than 10,000 multibrand retailers.

Facts
Founded1985
GroupGrupo Kyly
HeadquartersPomerode, Santa Catarina, Brazil
Points of saleMore than 10,000 multibrand retailers
Websitekyly.com.br
Segment
Mid-market
Categories
Childrenswear
Sales channels
WholesaleE-commerce

What is Kyly?

Kyly is the main brand of Grupo Kyly, a children's clothing manufacturer headquartered in Pomerode in the southern Brazilian state of Santa Catarina. The company was founded in 1985 and is regarded as the largest childrenswear company in Brazil.

History

The business began when a journalist looking for extra income bought second-hand knitting looms in Santa Catarina. From those modest beginnings it grew into a major player in Brazilian children's fashion, rooted in the state's long textile tradition.

Products and positioning

Kyly makes clothing for children and young people in sizes from small up to 18, with collections built around comfort and playful design for everyday wear.

Distribution

Grupo Kyly's brands reach consumers mainly through wholesale, with products sold in more than 10,000 multibrand retail points across Brazil.

Why it matters

Kyly reflects the strength of Santa Catarina's textile cluster and shows how a childrenswear manufacturer can reach a national market through broad multibrand distribution.

Frequently asked questions

Where is Kyly from?

Kyly is from Pomerode in Santa Catarina, Brazil, where Grupo Kyly is headquartered.

What does Kyly make?

Kyly makes children's and youth clothing, sold mainly through multibrand retailers across Brazil.

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