Petit Cherie
Petit Cherie is a Brazilian childrenswear brand known for delicate, detail-rich clothing for girls. It is sold through more than 1,500 multi-brand points of sale across Brazil and exports to Europe, Asia and the United States.
| Country | Brazil |
|---|---|
| First shown | 2009 |
| Category | Girlswear |
| Points of sale | More than 1,500 in Brazil |
| Website | petitcherie.com.br |
What is Petit Cherie?
Petit Cherie is a Brazilian childrenswear label focused on clothing for girls. Its design language is described as subtle, delicate and rich in detail, with collections that speak to both a romantic, princess-inspired aesthetic and a more modern girl.
History
The brand was first presented to the public in 2009 at the wholesale shopping centres of southern Brazil, a traditional route to market for the country's apparel manufacturers. From there it expanded by building a network of sales representatives to reach retailers in other regions.
Products and positioning
Petit Cherie concentrates on girlswear, with dresses and coordinated outfits that emphasise finishing details. It positions itself in the mid-market, selling through independent childrenswear shops as well as online retail.
Distribution
- More than 1,500 multi-brand points of sale across Brazil
- A sales force of commercial representatives
- Export markets in Europe, Asia and the United States
Why it matters
Petit Cherie illustrates how Brazilian childrenswear brands often scale through wholesale rather than own retail, using representative networks to reach thousands of independent stores before moving into export.
Frequently asked questions
Where is Petit Cherie from?
Petit Cherie is a Brazilian childrenswear brand that was first presented at wholesale centres in southern Brazil in 2009.
What does Petit Cherie sell?
It makes clothing for girls with a delicate, detail-rich style, sold through multi-brand stores in Brazil and abroad.