Charpey
Charpey is a Brazilian childrenswear brand. It sells children's clothing and lifestyle products through its own online store and shopping app, with the stated aim of encouraging children to show their style to the world.
| Country | Brazil |
|---|---|
| Category | Childrenswear |
| Channels | Online store, app, Magazine Luiza |
| App platform | Magazord |
| Website | charpey.com.br |
What is Charpey?
Charpey is a children's fashion brand from Brazil. Its brand message centres on self expression: it says it encourages children to show their style to the world, positioning children's clothing as a way for young customers to express personality rather than as a purely functional purchase.
Products and positioning
The brand offers children's lifestyle products across several departments, organised in its online store and app. Its assortment is aimed at families looking for fashionable kidswear in the Brazilian market.
Distribution
Charpey sells mainly through digital channels:
- Its own online store at charpey.com.br
- The Loja Charpey app on the Brazilian App Store, where customers can browse departments, create an account, order, track deliveries and contact support
- The Magazine Luiza marketplace
The app is built on the Brazilian e-commerce platform Magazord.
Why it matters
Charpey is an example of a Brazilian kidswear label that has invested in its own mobile shopping app, a channel more often associated with larger retailers, to build a direct relationship with parents alongside marketplace sales.
Frequently asked questions
Where is Charpey from?
Charpey is a Brazilian childrenswear brand.
Where can I buy Charpey clothes?
Charpey sells through its online store charpey.com.br, its Loja Charpey app and the Magazine Luiza marketplace.