Kidy
Kidy is a Brazilian children's footwear brand. It makes sneakers, sandals, flats, boots and light-up shoes for babies and children, with a focus on comfort, technology and safety.
| Country | Brazil |
|---|---|
| Category | Children's footwear |
| Age range | Six months to over five years |
| Sizes | Brazilian 16 to 36 |
| Website | kidy.com.br |
What is Kidy?
Kidy (Kidy Calçados) is a Brazilian brand specialising in children's shoes. It presents itself as a reference in children's footwear, combining comfort, technology and safety for young feet.
Products and positioning
The range covers footwear for babies from six months up to children over five years, in Brazilian sizes 16 to 36, with separate lines for boys and girls:
- Sneakers, including casual styles for boys, and ballet-style flats for girls
- Sandals, slides and flip-flops
- Boots, combat boots and rain boots
- Light-up and LED shoes, and shoes sold together with toys
- Personalised shoes painted with the child's name
Collections include Meu Primeiro Kidy for first walkers, back-to-school lines and character collections such as Belinha, Gato Galáctico and Rebecca Bonbon, which link the shoes to children's entertainment.
Distribution
Kidy sells through its own online store and through footwear retailers in Brazil.
Why it matters
Kidy is part of Brazil's large children's footwear industry. Its mix of comfort features, play elements such as lights and toys, and licensed characters reflects how children's shoe brands compete for both parents and children in the same purchase.
Frequently asked questions
Where is Kidy from?
Kidy is a Brazilian children's footwear brand.
What does Kidy sell?
Kidy sells children's sneakers, flats, sandals, boots and light-up shoes for ages from six months upwards.