29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Alexandra Moura

Portugal

Alexandra Moura is a Portuguese designer label founded by the Lisbon born designer of the same name, who presented her first collection in 2000. The brand shows at Portuguese and international fashion weeks.

Facts
DesignerAlexandra Moura
First collection2000
BaseStudio in Xabregas, Lisbon
Fashion weeksLisbon, Milan
Websitealexandramoura.com
Segment
Premium
Categories
WomenswearMenswearFootwear
Sales channels
E-commerceWholesale

What is Alexandra Moura?

Alexandra Moura is the designer label of Alexandra Moura, a fashion designer born in Lisbon. She presented her first collection in 2000 and has since become a regular presence at Lisbon fashion weeks and at international events, including Milan Fashion Week.

History

Moura opened her first store in Lisbon in 2012. The shop has since closed, and the designer now works from a studio in the Xabregas neighbourhood of Lisbon. Her work has been included in reference books such as the Atlas of Fashion Designers and the Fashion Design Sourcebook.

Products and positioning

The label produces designer clothing presented in seasonal runway collections. It has also worked on collaborations with Portuguese brands, including a capsule collection with the fashion retailer Decenio and a project with the footwear brand Sanjo, which reinterpreted classic sneaker models.

Why it matters

Alexandra Moura is one of the designers who have carried Portuguese fashion to international catwalks, and her collaborations with domestic brands show how designer names and established Portuguese companies work together.

Frequently asked questions

Who is Alexandra Moura?

Alexandra Moura is a Lisbon born fashion designer whose eponymous label presented its first collection in 2000.

Where does Alexandra Moura show her collections?

She shows regularly at Lisbon fashion weeks and has presented at international events including Milan Fashion Week.

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