Storytailors
Storytailors is a Portuguese designer label founded in Lisbon in 2003 by João Branco and Luís Sanchez. It makes men's and women's clothing built around narrative collections, from its shop and atelier in Lisbon.
| Founded | 2003, Lisbon |
|---|---|
| Founders | João Branco, Luís Sanchez |
| Atelier | Calçada do Ferragial, Lisbon |
| Shows | ModaLisboa, Paris Fashion Week |
| Website | storytailors.pt |
What is Storytailors?
Storytailors is a Lisbon fashion label created by designers João Branco and Luís Sanchez, who met while studying fashion design at the Faculty of Architecture of the Technical University of Lisbon. As the name suggests, each collection tells a story.
History
The duo first showed together at ModaLisboa in April 2001 in the Sangue Novo new talent competition and launched Storytailors in 2003, returning to ModaLisboa under the new name in October 2004. In 2006 they opened a shop and atelier on Calçada do Ferragial in Lisbon. With support from Portugal Fashion, the label presented collections at Paris Fashion Week. João Branco died in December 2018.
Products and positioning
Storytailors makes menswear and womenswear with classic silhouettes and modern details, using high quality fabrics and working with local artisans on some pieces. The designers describe their work as mixing history, the contemporary and the future, and pieces can be reproduced to order or in special editions.
- Men's and women's clothing
- Made to order and special editions
- Costumes for theatre, dance and musicians
Why it matters
Storytailors is one of the Portuguese labels that emerged from ModaLisboa, with stage work for national theatres and artists such as The Gift and Mísia that extends its narrative approach beyond the runway.
Frequently asked questions
Who founded Storytailors?
Storytailors was founded in Lisbon in 2003 by designers João Branco and Luís Sanchez.
Where is Storytailors from?
Storytailors is a Portuguese label with its shop and atelier on Calçada do Ferragial in Lisbon.