Alfani
Macy's, Inc. · United States
Alfani is a private label clothing brand owned by the American department store group Macy's. It offers modern wear-to-work apparel for women and men, sold exclusively at Macy's.
| Owner | Macy's, Inc. |
|---|---|
| Type | Private label |
| Focus | Wear-to-work apparel |
| Sold at | Macy's stores and macys.com |
| Website | macys.com |
What is Alfani?
Alfani is a private label brand owned by Macy's, one of the largest department store groups in the United States. It is positioned as a modern, wear-to-work brand for style-conscious women and men.
Products and positioning
Alfani offers head-to-toe dressing intended to move from day to evening and to suit a range of occasions. Its assortment combines:
- Higher-end investment pieces
- Everyday core staples
- Menswear and womenswear aimed at career-minded shoppers
The brand sits within the portfolio of exclusive labels that Macy's uses to differentiate its assortment from competing department stores.
Distribution
As a private brand, Alfani is sold only by Macy's, in its stores and on its website.
Why it matters
Alfani is part of Macy's long-running strategy of building private labels, giving customers products they cannot find at other retailers. It is a useful example of how American department stores compete with brand owners by developing their own fashion labels.
Frequently asked questions
Is Alfani a Macy's brand?
Yes, Alfani is a private label brand owned by Macy's and sold exclusively in its stores and online.
What does Alfani sell?
Alfani sells modern wear-to-work clothing for women and men, from investment pieces to everyday staples.