29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Ana Locking

Spain

Ana Locking is a Madrid-based designer label founded in 2008 by Ana González. It creates conceptual womenswear, menswear and accessories and has shown regularly at Madrid fashion week.

Facts
Founded2008
DesignerAna González
BaseMadrid, Spain
AwardNational Fashion Design Award 2020
Websiteanalocking.com
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
Own storesE-commerce

What is Ana Locking?

Ana Locking is a Spanish designer brand founded in 2008 by Ana González and based in Madrid. It is known for a conceptual approach, with each collection built around a narrative theme.

History

The label began showing at Cibeles Fashion Week in Madrid with its autumn-winter 2008 collection, Reentry, and went on to present eight collections there before showing at Mercedes-Benz Fashion Week Madrid. Collections shown there include Time Capsule, Antihero and A Short Story of Weird Girls.

Recognition

  • Best designer at Madrid fashion week for her first collection
  • L'Oréal Paris award for best collection at Madrid fashion week, won twice
  • Marie Claire Gran Prix and Cosmopolitan awards as national designer of the year
  • Spain's National Fashion Design Award in 2020

Products and positioning

The brand designs womenswear, menswear and accessories, positioned as Spanish designer fashion with an artistic visual language.

Why it matters

Ana Locking is one of the established names of contemporary Spanish design, and its national award in 2020 recognised its contribution to Spanish fashion culture.

Frequently asked questions

Who is behind Ana Locking?

Ana Locking was founded in 2008 by Spanish designer Ana González.

Where is Ana Locking based?

Ana Locking is based in Madrid, Spain, and has shown its collections at Madrid fashion week.

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