Aurelia
TCNS Clothing · India
Aurelia is an Indian womenswear brand owned by TCNS Clothing that makes contemporary ethnic wear. Its ranges cover kurtas, palazzos, skirts, pants and churidars for casual, work and festive occasions.
| Owner | TCNS Clothing Co. |
|---|---|
| Country | India |
| Category | Contemporary ethnic womenswear |
| Brand ambassador | Disha Patani |
| Website | wearaurelia.com |
What is Aurelia?
Aurelia is a contemporary ethnic womenswear brand from India. It belongs to TCNS Clothing Co., a company specialising in branded women's apparel, and is positioned as an accessible label for everyday Indian wear.
Products and positioning
The brand designs ethnic clothing for casual, work and festive occasions. Its core categories are:
- Kurtas
- Palazzos, skirts and pants
- Churidars
Aurelia aims to combine traditional Indian silhouettes with a contemporary look, making ethnic wear suitable for the office as well as for celebrations. TCNS has signed the actor Disha Patani as the face of the brand for its campaigns.
Distribution
Aurelia sells mainly through its own branded stores across India. The label reached its 100th store with an opening in Gurgaon, and it has continued to add locations in cities such as Tirupati and the Delhi NCR region. It also sells online through its own website.
Why it matters
Aurelia is one of the established names in India's organised ethnic wear market, a segment that has grown as branded retail has expanded beyond the largest cities. Its store-led model illustrates how Indian womenswear brands scale through dedicated retail networks.
Frequently asked questions
Who owns Aurelia?
Aurelia is owned by TCNS Clothing Co., an Indian women's branded apparel company.
What does Aurelia sell?
Aurelia sells contemporary ethnic womenswear such as kurtas, palazzos, skirts, pants and churidars.