Kashish
Shoppers Stop · India
Kashish is an Indian women's ethnic wear brand sold exclusively by the department store chain Shoppers Stop. It offers traditional outfits such as sharara sets, salwar suits and kurta sets, with a focus on festive and wedding occasions.
| Country | India |
|---|---|
| Retailer | Shoppers Stop |
| Category | Women's ethnic wear |
| Focus | Weddings and festive occasions |
| Website | shoppersstop.com |
What is Kashish?
Kashish is an ethnic wear label presented by Shoppers Stop as one of its exclusive brands. It focuses on women's Indian wear for celebrations, positioning itself around traditional styling and festive dressing.
Products and positioning
The brand's range centres on traditional Indian silhouettes for women, including:
- Sharara sets
- Salwar suits
- Kurta sets
In 2023 Shoppers Stop showcased Kashish in a wedding collection fashion show at R City Mall in Mumbai, presenting pastel outfits aimed at wedding guests such as bridesmaids and the families of the bride and groom. The retailer described the label as a name associated with ethnic allure and Indian tradition.
Distribution
Kashish is sold through Shoppers Stop, one of India's large department store chains, which features the label within its ethnic and wedding wear offer.
Why it matters
Kashish reflects the role of exclusive and private label brands in Indian department store retail, where chains develop their own ethnic wear lines to serve the large and recurring demand around weddings and festivals.
Frequently asked questions
Where can you buy Kashish clothing?
Kashish is an exclusive brand of Shoppers Stop and is sold through the department store chain.
What does Kashish sell?
Kashish sells women's Indian ethnic wear such as sharara sets, salwar suits and kurta sets, often for weddings and festivities.