Beau Ties
United States
Beau Ties is a US neckwear company based in Middlebury, Vermont, that began mailing its first catalogue in April 1993. It sells bow ties, scarves, cravats, pocket squares, cummerbunds and vests.
| Founded | 1993 (first catalogue mailed) |
|---|---|
| Co-owners | Bill Kenerson and Deb Venman |
| Location | Middlebury, Vermont |
| Core products | Bow ties and neckwear |
What is Beau Ties?
Beau Ties, trading as Beau Ties Ltd, is a US accessories company based in Middlebury, Vermont. According to a 2005 article in Chief Marketer, it started as a retirement-years project of co-owners Bill Kenerson and Deb Venman, a married couple, and mailed its first catalogue in April 1993.
Products and positioning
The company specialises in bow ties and related formal and dress accessories. The article lists:
- Bow ties, at about 1,100 a week
- Scarves and cravats
- Pocket squares
- Cummerbunds and vests
The silk it uses is imported from Great Britain, Italy and the Orient.
Distribution
Beau Ties was built as a catalogue business, mailing its catalogue nine times a year, and the web accounted for about 40 per cent of sales at the time of the article. The company is also listed on the wholesale marketplace Faire.
Frequently asked questions
Where is Beau Ties from?
Beau Ties is based in Middlebury, Vermont, in the United States.
What does Beau Ties sell?
Beau Ties sells bow ties, scarves, cravats, pocket squares, cummerbunds and vests.