Borjan
Rafum Group · Pakistan
Borjan is a Pakistani footwear brand founded in 1995 that sells formal, casual, sports and bridal shoes for men, women and children. It operates more than 100 outlets across Pakistan and online stores, and launched the Nayza sports footwear line.
| Founded | 1995 |
|---|---|
| Country | Pakistan |
| Outlets | More than 100 |
| Sports line | Nayza |
| Website | borjan.com.pk |
What is Borjan?
Borjan is a footwear brand from Pakistan that makes stylish, comfortable shoes for men, women and children. It was founded in 1995 and is an offshoot of the Rafum Group.
Products and positioning
- Formal shoes
- Casual footwear
- Sports shoes
- Bridal shoes
In 2018 Borjan formally launched Nayza, a sports footwear brand positioned as a professional sports shoe that also works as comfortable everyday wear, after a soft launch in 2016 and a two-year product testing phase. The company planned more specialised, higher-priced products while keeping entry and mid-level options.
Distribution
Borjan operates more than 100 outlets across Pakistan and sells through online stores.
Borjan priced Nayza between Rs 2,000 and Rs 3,500 and positioned it as a challenger in Pakistan's sports footwear market. It has sponsored local events such as the Nayza Open Tennis Championship.
Why it matters
With a national store network and a dedicated sports label, Borjan is one of the domestic footwear brands competing with long-established players such as Bata in the Pakistani market.
Frequently asked questions
Where is Borjan from?
Borjan is a footwear brand from Pakistan, founded in 1995.
What does Borjan sell?
Borjan sells formal, casual, sports and bridal shoes for men, women and children, including the Nayza sports footwear line.