Stylo
Stylo is a Pakistani footwear and fashion retailer that describes itself as the country's leading ladies' shoe brand since 1974. Rooted in Lahore, it sells women's, men's and children's shoes alongside handbags, accessories and apparel.
| Founded | 1974, Lahore |
|---|---|
| Founder | Azhar Hussain Siddiqui |
| Origin | Bano Chappal shop, Anarkali |
| Core category | Women's footwear |
| Website | stylo.pk |
What is Stylo?
Stylo is a family-owned Pakistani footwear brand that both manufactures and retails its products. It began as a women's shoe business and has grown into a multi-category fashion retailer with stores in dozens of Pakistani cities.
History
The business traces its origins to 1974, when Azhar Hussain Siddiqui opened a small shop in Lahore's Anarkali bazaar under the name Bano Chappal, named after his daughter. After that shop closed in 1986, the family reopened under the Stylo name. Later generations of the Siddiqui family joined the business, with Mazhar Siddiqui serving as group chairman.
Products and positioning
Stylo remains best known for women's footwear, including sandals, heels and winter boots. Its range now extends to:
- Men's and children's shoes
- Handbags, clutches and wallets
- Jewellery, watches and sunglasses
- Women's prêt and unstitched apparel
Distribution
The brand operates stores in more than 40 cities across Pakistan, including major malls in Lahore, Islamabad and Karachi, and was an early adopter of e-commerce among Pakistani footwear retailers.
Why it matters
Stylo illustrates how a small bazaar shop can develop into a vertically integrated national retailer, combining manufacturing, mall retail and online sales in Pakistan's growing branded footwear market.
Frequently asked questions
Where is Stylo from?
Stylo is a Pakistani brand that started in Lahore's Anarkali bazaar in 1974.
What does Stylo sell?
Stylo is best known for women's shoes and also sells men's and kids' footwear, handbags, accessories and apparel.