Casablanca
Casablanca Paris Ltd (since a 2023 restructuring) · France
Casablanca is a Paris luxury fashion brand led by its founder and creative director Charaf Tajer. In June 2023 its operating company was acquired as a going concern by a newly formed company, Casablanca Paris Ltd, in a restructuring; the exact ownership split has not been fully disclosed.
| Founder | Charaf Tajer |
|---|---|
| Headquarters | Paris, France |
| Owner | Casablanca Paris Ltd, since June 2023 |
| Creative director | Charaf Tajer |
| Segment | Luxury and designer houses |
What is Casablanca?
Casablanca is a Paris-based luxury fashion brand founded by Charaf Tajer, who remains in charge of creative direction. FashionUnited describes it as a high-end French fashion label, and NSS Magazine refers to it as Charaf Tajer's brand.
History
The sources reviewed do not state the founding year. The best-documented event is a June 2023 corporate restructuring. FashionUnited reported that Casablanca Clothing Ltd was acquired for an undisclosed sum as a going concern by Casablanca Paris Ltd, a newly established company whose director is Kevin Gate, with no investors named. The statement said the aim was to strengthen and empower the incumbent creative team with new investment.
NSS Magazine reported that majority shares in the new parent reportedly belong to CBPARIS Group Ltd, which is owned by the investment fund Imva Limited, whose majority shareholder is Martin Nevil Rowley. It described the transaction as a recapitalisation restructure and said it was unclear whether it was a true buyout, with Tajer expected to remain in creative leadership and his own ownership stake unknown.
Products and positioning
Casablanca is positioned in the luxury segment. A 2021 sneaker collaboration with New Balance is among the brand's documented partnerships. The sources reviewed do not describe the product range in detail, list stores or give revenue figures.
Ownership caution
Because the ownership structure was described by the press as unclear, this profile names only the acquiring company, Casablanca Paris Ltd, and avoids attributing control to any individual or fund beyond what the cited reports state.
Why it matters
Casablanca is a recent example of an independent luxury label recapitalised through a private-company restructuring while keeping its founder as creative lead. It illustrates how newer Paris brands can attract outside capital without joining a large luxury group.
Frequently asked questions
Who owns Casablanca?
Casablanca Paris Ltd, a newly formed company, acquired the operating business as a going concern in June 2023. NSS Magazine reported that majority shares reportedly belong to CBPARIS Group Ltd, owned by the investment fund Imva Limited, but called the deal's nature unclear.
Who founded Casablanca?
The brand was founded by Charaf Tajer, who leads its creative direction.