Ludovic de Saint Sernin
France
Ludovic de Saint Sernin is a Paris fashion house launched in 2017 by the Belgian designer of the same name, known for sensual menswear and womenswear built around queer culture. The designer previously worked at Balmain and Dior. Ownership is not documented in the sources reviewed.
| Founded | 2017 |
|---|---|
| Founder | Ludovic de Saint Sernin |
| Headquarters | Paris, France |
| Origin of designer | Belgium, raised in Paris |
| Segment | Luxury and designer houses |
What is Ludovic de Saint Sernin?
Ludovic de Saint Sernin is a Parisian fashion house founded and led by its creative director, Ludovic de Saint Sernin. FashionUnited describes the designer as Belgian, raised in Paris, and a graduate of the École Supérieure des Arts Appliqués Duperré. The brand presents what it describes as sensuality through men's and women's clothing and champions contemporary queer culture.
History
The label was launched in 2017. Before that the designer had worked at Balmain and Dior. In 2023 he also held a brief stint at Ann Demeulemeester. In February 2024 the brand presented its autumn/winter 2024 collection in New York during New York Fashion Week, its first runway show outside Paris, with thanks to WME Fashion and the CFDA for the opportunity.
Products and positioning
Positioned in the luxury segment, the brand is known for:
- Leather and lace pieces
- Transparent fabrics and nude tones
- Queer Power t-shirts
- Tailoring and fitted, body-aware silhouettes
The designer's style is closely tied to the brand identity rather than to a single product line.
Business model and distribution
According to the brand's own communication, North America accounts for a significant share of its sales revenue. The New York show reflects that priority. The sources reviewed do not list stockists, own stores or revenue figures, so the split between wholesale, e-commerce and any direct retail is not stated. In September 2024 FashionUnited reported speculation that the designer could be a guest designer at Jean Paul Gaultier, but this was not confirmed in the sources reviewed.
Why it matters
Ludovic de Saint Sernin is part of a generation of independent Paris labels that build a visible identity around community and culture rather than around heritage. The brand's early focus on North America and its New York debut illustrate how emerging European designers use international fashion weeks to widen their commercial reach.
Frequently asked questions
Who founded Ludovic de Saint Sernin?
The brand was founded in 2017 by the Belgian designer Ludovic de Saint Sernin, who grew up in Paris and previously worked at Balmain and Dior.
Where is Ludovic de Saint Sernin from?
It is a Parisian fashion house. In February 2024 it held its first runway show outside Paris, in New York.