Jitrois
Jitrois is a Paris luxury fashion house founded in 1981 by Jean-Claude Jitrois, specialising in leather ready-to-wear. It is best known for stretch leather, which it introduced in 1995.
| Founded | 1981 |
|---|---|
| Founder | Jean-Claude Jitrois |
| Headquarters | Paris, France |
| Signature | Stretch leather (since 1995) |
| Website | jitrois.com |
What is Jitrois?
Jitrois is a French luxury house specialising in leather ready-to-wear. It was founded in 1981 by Jean-Claude Jitrois, who also serves as artistic director, and its address is on Rue du Faubourg Saint-Honoré in Paris.
History
The house built its reputation on innovation in leather. Key milestones include:
- 1981: foundation of the house
- 1988: launch of the Jitrois fragrance
- 1995: creation of stretch leather, first in lambskin, developed with DuPont de Nemours
- 2005/2006: introduction of kangaroo stretch leather
- 2008: first use of nubuck python
Products and positioning
Jitrois designs luxury leather clothing in which stretch leather is the signature material. Developed to give leather a close, body-conscious fit, the technique was later extended from lambskin to python and kangaroo. The result is a distinctive, glamorous take on leather that sets the house apart from conventional outerwear specialists.
Distribution
Beyond its Paris boutique, Jitrois is sold through major multi-brand luxury retailers worldwide, including Harrods in London and Harvey Nichols in Hong Kong, as well as specialist stores in the United States.
Why it matters
Jitrois is a case study in material innovation as brand identity: a single technical development, stretch leather, has defined the house's look for decades.
Frequently asked questions
Who founded Jitrois?
Jitrois was founded in 1981 by Jean-Claude Jitrois, who is also the house's artistic director.
What is Jitrois known for?
Jitrois is known for luxury leather ready-to-wear and for stretch leather, which it introduced in 1995.