29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Celia Kritharioti

Greece

Celia Kritharioti is a Greek haute couture house based in Athens, with roots in an atelier founded in 1906. It creates custom couture gowns, red carpet dresses and bespoke wedding dresses, and shows in Paris.

Facts
Atelier founded1906 (as Tsouchlos)
HeadquartersAthens, Greece
Paris Couture WeekOfficial calendar debut January 2026
SpecialityCouture, red carpet and bridal gowns
Websiteceliakritharioti.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Celia Kritharioti?

Celia Kritharioti is an Athens based couture house regarded as Greece's oldest couture atelier. Its origins lie in an atelier founded in 1906 and originally known as Tsouchlos.

History

Celia Kritharioti's father bought the atelier at a time when many Greek couture houses were closing, and she took over its artistic direction. The house kept the Tsouchlos name at first before adopting her own. It presented collections in Greece and then abroad, and has shown in Paris since 2017. A Parisian atelier followed, and in January 2026 the house made its debut on the official Haute Couture Week calendar with a collection themed around Old Hollywood.

Products and positioning

The house works in made to measure couture, focusing on evening and red carpet gowns as well as bespoke bridal wear. A high profile commission was the 2024 wedding dress for Princess Theodora of Greece and Denmark.

Why it matters

Celia Kritharioti is one of the few Greek houses to reach the official Paris couture schedule, linking a century old Athenian atelier tradition with the international couture system.

Frequently asked questions

Where is Celia Kritharioti from?

Celia Kritharioti is a Greek couture house based in Athens, with an atelier in Paris.

What does Celia Kritharioti make?

The house creates haute couture gowns, red carpet dresses and bespoke wedding dresses.

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