29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Costarellos

Greece

Costarellos is a Greek womenswear label founded in 1998 by Athens based designer Christos Costarellos. It is known for romantic dresses and embellished gowns for evening and bridal occasions.

Facts
Founded1998
FounderChristos Costarellos
BaseAthens, Greece
FocusDresses and occasionwear
Websitecostarellos.com
Segment
Luxury
Categories
Womenswear
Sales channels
WholesaleE-commerce

What is Costarellos?

Costarellos is the label of Greek fashion designer Christos Costarellos, who started his own brand in 1998 and is based in Athens. The label focuses on dresses and occasionwear for women.

History

Christos Costarellos was born in Düsseldorf, Germany, to parents who worked in fashion: his mother was a seamstress and his father a tailor. He studied fashion design at the Dimitrelis School of Fashion in Greece and then completed a master's degree in theatre costume design at the London College of Fashion, before launching his label in 1998.

The brand gained wide international attention in May 2021, when Carrie Symonds wore a Costarellos dress, rented rather than bought, for her wedding to Boris Johnson.

Products and positioning

Costarellos designs feminine dresses and gowns, with embellished pieces such as crystal-embellished caped gowns appearing at international luxury e-tailers. Its bridal designs are carried by specialist bridal retailers.

Why it matters

Costarellos is one of the best known contemporary Greek designer labels internationally. Its 2021 wedding moment also highlighted the growing acceptance of rental for high profile occasionwear.

Frequently asked questions

Where is Costarellos from?

Costarellos is a Greek label based in Athens, founded by designer Christos Costarellos in 1998.

Who wore Costarellos at her wedding?

Carrie Symonds wore a rented Costarellos dress for her wedding to Boris Johnson in May 2021.

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