Croata
Croata is an independent, family owned Croatian luxury brand founded in 1990, best known for handmade neckties. It also makes shawls, scarves and shirts for men and women, sold through its own shops and online.
| Founded | 1990 |
|---|---|
| Ownership | Independent, family owned |
| Signature product | Handmade neckties |
| Stores | Zagreb, Dubrovnik, Split, Zadar, Varaždin, Osijek |
| Website | croata.com |
What is Croata?
Croata is a family owned Croatian brand that positions itself as an artisanal fashion house built on heritage and craftsmanship. Founded in 1990, it draws on Croatia's claim as the home of the cravat, the forerunner of the modern necktie, and employs more than 100 people.
Products and positioning
The core of the range is the necktie, complemented by shawls, scarves and shirts for men and women. Pieces are handmade in Croatia, and ties are cut in three parts with a tailored, hand stitched tip. Designs often use Croatian motifs such as pleter braiding, the Glagolitic script and folk embroidery, which turns the products into cultural souvenirs as well as accessories. The brand describes its approach as responsible and sustainable.
Distribution
Croata runs four shops in Zagreb and further stores in Dubrovnik, Split, Zadar, Varaždin and Osijek, which places it in the country's main tourist destinations. Its website ships worldwide.
Why it matters
Croata shows how a national heritage story can anchor a focused accessories business, combining local manufacturing with tourist retail and international online sales.
Frequently asked questions
Where is Croata from?
Croata is a Croatian brand founded in 1990, with four shops in Zagreb and stores in other major Croatian cities.
What does Croata sell?
Croata sells handmade neckties, shawls, scarves and shirts for men and women, often decorated with Croatian heritage motifs.