9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Dasmarca Hats

United Kingdom

Dasmarca Hats is a London hat label founded by the hatmaker Bidyut Das. It makes porkpie hats, fedoras and bold contemporary designs.

Facts
FounderBidyut Das
BaseLondon, United Kingdom
ProductsPorkpie hats, fedoras
Sold viaOwn online shop, Wolf & Badger
Segment
Mid-market
Categories
Accessories
Sales channels
E-commerceWholesale

What is Dasmarca Hats?

Dasmarca Hats is a hat brand from London, United Kingdom. It was founded by Bidyut Das, a hatmaker described as renowned. The label focuses entirely on headwear rather than a wider clothing range.

Products and positioning

The collection includes porkpie hats and fedoras, alongside bolder contemporary designs. Retailer listings show seasonal straw porkpie hats, including styles with vintage floral prints, which indicates a summer headwear offer as well as classic felt shapes.

Distribution

Dasmarca sells through online retailers, among them Wolf & Badger, and through its own online shop. The business has operated from a storage unit in London since 2022.

Its hats are offered through Wolf & Badger, an online platform for independent designers, and through other online retailers. Listings include a tan and navy straw summer hat for men, which shows the brand's reach beyond a single style or gender.

Why it matters

Dasmarca Hats is a small-scale example of how an independent maker can reach customers across several markets through curated online retail platforms while running day-to-day operations from a compact London base.

Frequently asked questions

Who founded Dasmarca Hats?

Dasmarca Hats was founded by the hatmaker Bidyut Das.

What does Dasmarca Hats sell?

Dasmarca Hats sells porkpie hats, fedoras and contemporary hat designs, including summer straw styles.

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