29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Dorking

Fluchos · Spain

Dorking is a Spanish footwear brand from Arnedo in La Rioja, presented as Dorking by Fluchos. It makes handmade shoes produced in Spain by local artisans, combining current trends with classic designs.

Facts
OriginArnedo, La Rioja, Spain
GroupFluchos
ProductionHandmade in Spain
Websitedorking.es
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Dorking?

Dorking is a Spanish footwear brand that originates in Arnedo, a shoemaking town in La Rioja. It is presented as Dorking by Fluchos, linking it to the Fluchos footwear business from the same region.

Products and positioning

The brand blends current trends with classic designs and aims for a bold, cutting-edge look with distinctive styling. Its shoes are handmade and all of its footwear is produced in Spain by local artisans, an approach the brand links to consistent quality and fair working conditions. Dorking describes its values in terms of ethical, sustainable craftsmanship and responsible fashion, and positions its product around everyday comfort combined with design that stands out.

  • Origin: Arnedo, La Rioja, Spain
  • Handmade production in Spain
  • Design mix of trend and classic shapes

Why it matters

Dorking illustrates the role of Arnedo and La Rioja as a footwear cluster, where brands keep manufacturing close to home and use local craftsmanship as a core part of their positioning in international markets.

Frequently asked questions

Where is Dorking footwear made?

Dorking shoes are handmade in Spain by local artisans, with the brand originating in Arnedo, La Rioja.

Is Dorking part of Fluchos?

Yes, the brand is presented as Dorking by Fluchos.

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