Fashion Nova
United States
Fashion Nova is a Los Angeles online fashion retailer founded in 2006 by Richard Saghian, who is founder and chief executive. It is known for social media and celebrity marketing and operates mainly online with five physical locations.
| Founded | 2006 |
|---|---|
| Founder and CEO | Richard Saghian |
| Headquarters | Los Angeles, California |
| Online launch | 2013 |
| Physical locations | Five (per Wikipedia) |
| Segment | Mass market and fast fashion |
| Website | fashionnova.com |
What is Fashion Nova?
Fashion Nova is a Los Angeles-based fast-fashion brand. Wikipedia reports that it was founded in 2006 by Richard Saghian, who is listed as founder and chief executive, and that it primarily operates online with five brick-and-mortar locations.
History
The first location opened in Panorama Mall in Panorama City selling inexpensive clubwear. The e-commerce site launched in 2013, the Curve Collection in 2016 and a men's line in 2018. Quartz reported that Fashion Nova was the most-mentioned fashion brand on Instagram in the first half of 2018, and it released a collection with Cardi B in November that year. In 2020 it launched the beauty line Maven Beauty and a collection with Megan Thee Stallion followed in November, with a swimwear line in 2021.
Marketing
The company is known for affiliate marketing, heavy use of Instagram and celebrity endorsements. The source reviewed does not give sales figures.
Regulatory and legal matters
In December 2019 a United States Department of Labor investigation found that some suppliers had paid workers as little as 2.77 dollars an hour and owed 3.8 million dollars in back wages. In August 2020 the company announced contracting reforms supporting a proposed California bill, SB 1399. In January 2022 Fashion Nova settled with the Federal Trade Commission for 4.2 million dollars over blocking negative reviews.
Why it matters
Fashion Nova is a leading example of a social-media-first US fast-fashion label, and its compliance cases are often cited in discussion of supply chain oversight and online review practices.
Frequently asked questions
Who owns Fashion Nova?
Wikipedia lists Richard Saghian as founder and chief executive and names no other owner. Details of the shareholding were not verified.
Where is Fashion Nova from?
Fashion Nova is from the United States. It was founded in 2006 and is based in Los Angeles, California.