Finger in the Nose
Finger in the Nose is a children's and youth clothing brand with a boutique in the Marais district of Paris. It was created by a Norwegian designer and makes urban clothing for children aged 6 to 16.
| Country | France |
|---|---|
| Designer origin | Norway |
| Age range | 6 to 16 years |
| Boutique | Rue Saintonge, Le Marais, Paris |
| Category | Childrenswear |
| Website | fingerinthenose.com |
What is Finger in the Nose?
Finger in the Nose is a children's and youth fashion brand with a French name and a Paris boutique. The name comes from the French expression "les doigts dans le nez", meaning that something is easy, and is linked to childhood memories. The brand was founded by a Norwegian designer.
Products and positioning
The brand makes urban clothing for children aged 6 to 16, described by Time Out as "tough rebel urban wear". It aims to reinterpret classic youth wardrobe essentials with a bold attitude, using quality materials and functional designs. The range includes:
- tailored jeans
- graphic and rock 'n' roll T-shirts
- fleece sweaters and mod-style check jumpers
- bright red puffer jackets and warm parkas
Distribution
Finger in the Nose has a boutique in Le Marais, at 17 rue Saintonge in the 3rd arrondissement of Paris. The shop walls are blackboards covered in chalk slogans and drawings. The brand also keeps an active presence on Instagram and Facebook.
Why it matters
Its focus on older children and an urban, rebellious look sets it apart from the softer styling common in much of the children's market.
Frequently asked questions
Where is Finger in the Nose from?
Finger in the Nose is a children's brand with a French name and a boutique in Paris, created by a Norwegian designer.
What does Finger in the Nose sell?
It sells urban clothing for children aged 6 to 16, including jeans, graphic T-shirts, fleece sweaters and parkas.