Natalys
Natalys is a French retailer of baby clothing, maternity wear and childcare products, based in Montreuil near Paris. It sells clothing for children up to 6 years, clothing for expectant mothers and nursery equipment through its own stores and online.
| Country | France |
|---|---|
| Registered office | Montreuil |
| Offer | Maternity, babywear, childcare |
| Age range | Newborn to 6 years |
| Website | natalys.com |
What is Natalys?
Natalys is a French brand for parents-to-be and young families. It describes itself as a specialist in baby clothing, childcare products and items for expectant mothers, and has its registered office in Montreuil, east of Paris.
Products and positioning
The offer combines fashion and equipment in one store concept:
- Maternity clothing, lingerie and skincare
- Baby and children's clothing from newborn to 6 years
- Strollers, car seats and baby carriers
- Cots, nursery furniture, bedding and feeding equipment
This mix allows Natalys to accompany families from pregnancy through the first years of a child's life.
History
In 2007 the brand was owned by the French childrenswear specialist Sergent Major, which reorganised the network, moved the Natalys head office and warehouse from Nanterre to Montreuil and kept a core of stores in Paris, the Paris region and other large cities. At that time Natalys was also preparing its own brand of strollers and nursery furniture.
Distribution
Natalys sells through its own boutiques, including Paris locations, and its online shop, which offers in-store pickup and in-store returns.
Why it matters
Natalys is an example of a specialist retailer that combines apparel and hard goods around a life stage rather than a single product category.
Frequently asked questions
What does Natalys sell?
Natalys sells maternity clothing, baby and children's clothing up to age 6, and childcare products such as strollers, car seats and nursery furniture.
Where is Natalys from?
Natalys is a French brand with its registered office in Montreuil, near Paris.