Garage

Garage is a Canadian young women's fashion retailer and a subsidiary of Groupe Dynamite, based in Montreal. It operated about 213 stores in 2024 and sells online at garageclothing.com.

What is Garage?

Garage is a Canadian fashion brand and retailer aimed mainly at young women, selling apparel and accessories in its own stores and online. It is part of Groupe Dynamite and based in Montreal, Quebec.

History

Wikipedia dates the brand to 1975 as a Groupe Dynamite subsidiary. The page reports that Andrew Lutfy has been the sole owner of Groupe Dynamite since 2002, but its data is from 2024, so current ownership has not been verified for this profile. In September 2020 the parent filed for creditor protection under Canada's CCAA, citing the pressures of COVID-19.

Products and positioning

Garage targets teenagers and young women with trend-led, affordable clothing, with denim as a key category. It promoted a body-positive line called B.DY, associated with the artist Chloe Bailey, and has worked with the TikTok creator Caroline Ricke. A 2024 denim advertising campaign drew criticism for sexualisation and for not showing a range of body sizes.

Business model and distribution

• Own stores: about 213 stores in 2024, mainly in Canada and the United States. The infobox also lists the United Kingdom.
• E-commerce: online shopping at garageclothing.com.
• Social media: Instagram and creator partnerships form part of its marketing.

Why it matters

Garage is one of the better-known Canadian youth fashion chains. It illustrates how mall-based retailers respond to restructuring and to social media-led marketing.

Frequently asked questions

Who owns Garage?

Garage is a subsidiary of Groupe Dynamite. A 2024 source says Andrew Lutfy has been the group's sole owner since 2002, but this has not been verified for 2026.

Where is Garage from?

Garage is from Canada. It is headquartered in Montreal, Quebec, and has stores mainly in Canada and the United States.

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