Northern Reflections
Putman Investments · Canada
Northern Reflections is a Canadian women's clothing retailer founded in 1985 in Guelph, Ontario. It sells comfortable sweaters, sweatshirts and casual wear through just over 100 stores across Canada.
| Founded | 1985, Guelph, Ontario |
|---|---|
| Owner | Putman Investments (since 2025) |
| Stores | Just over 100 in Canada |
| Signature motif | The loon |
| Website | northernreflections.com |
What is Northern Reflections?
Northern Reflections is a Canadian women's apparel chain known for comfortable, durable casual clothing. Its signature motif is the loon, and its bestsellers include cotton sweaters, embroidered sweatshirts and elastic-waist trousers.
History
The chain was created in 1985 in Guelph, Ontario, by Woolworth Canada as part of its parent company's mall speciality store strategy. It later passed through Venator Group and Foot Locker, and by the late 1990s it had nearly 1,000 stores across North America. After the US stores closed, York Management acquired and consolidated the Canadian network. In January 2025 Putman Investments, led by Doug Putman and owner of banners such as HMV and Toys R Us Canada, acquired the business.
Products and positioning
The core customer is a mature woman looking for comfort, though the brand is also attracting younger shoppers. Most items are priced under 100 Canadian dollars. Newer lines include NR Littles for babies and toddlers.
Distribution
Northern Reflections runs just over 100 stores across Canada and an online shop, with a support centre in Guelph.
Why it matters
The brand shows how a heritage mall chain can find new life under owners who specialise in reviving established retail names.
Frequently asked questions
Who owns Northern Reflections?
Northern Reflections was acquired in January 2025 by Putman Investments, led by Doug Putman.
Is Northern Reflections Canadian?
Yes, the chain was founded in 1985 in Guelph, Ontario, and operates stores across Canada.