Giordano
Giordano is a Hong Kong clothing retailer and brand founded in 1981 by Jimmy Lai. It sells casual men's, women's and children's apparel and accessories in more than 30 countries and regions.
| Founded | 1981 |
|---|---|
| Founder | Jimmy Lai |
| Headquarters | Hong Kong |
| Store count | About 1,800 in 30+ markets |
| Website | giordano.com.hk |
What is Giordano?
Giordano is a casual clothing brand founded in Hong Kong in 1981 by Jimmy Lai, whose association with the company ended in 1996. The company is headquartered in Hong Kong and listed on the Stock Exchange of Hong Kong.
Products and positioning
Giordano sells apparel and accessories for men, women and children. Its brands and lines include Giordano, Giordano Women, Giordano Junior, Giordano Ladies, G-Motion, BSX and Beau Monde.
Distribution
The group operates in more than 30 countries and regions across Asia Pacific, the Middle East and Africa, with around 1,800 stores. Stores are run both directly and through partners in different markets, and the brand also sells online in several of them.
Ownership
The Cheng family, led by the family of Henry Cheng, holds about 24 per cent of the company.
Why it matters
Giordano is one of Asia's long-established casual apparel retailers, and its multi-market store network makes it a reference point for value-priced basics outside Europe and North America.
Frequently asked questions
Where is Giordano from?
Giordano is from Hong Kong, where it was founded in 1981.
Who founded Giordano?
Giordano was founded by Jimmy Lai, whose association with the company ended in 1996.