Debenhams Group: all brands
The 6 brands of Debenhams Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Boohoo: Boohoo is a British online fast fashion brand founded in Manchester in 2006 by Mahmud Kamani and Carol Kane. It is one of the youth brands of Debenhams Group, as the former Boohoo Group has traded since March 2025. Boohoo helped define the online-only, social media driven model of UK fast fashion.
Karen Millen: Karen Millen is a British women's fashion brand founded in 1981 by Karen Millen and Kevin Stanford. Its online business was bought out of administration by Boohoo, now Debenhams Group, in 2019.
Nasty Gal: Nasty Gal is a womenswear fashion brand that started in 2006 as an eBay vintage store run by Sophia Amoruso in California. Since 2017 it has been part of the group now trading as Debenhams Group, formerly Boohoo Group, and it sells mainly online.
Oasis: Oasis is a British women's fashion brand that began trading in 1991 and became the foundation of the Mosaic Fashions group. Boohoo, now Debenhams Group, bought the brand in 2020 after its administration.
PrettyLittleThing: PrettyLittleThing (PLT) is a Manchester-based online womenswear brand founded in 2012 by brothers Umar and Adam Kamani. It is fully owned by Debenhams Group, the former Boohoo Group, which bought the final minority stake from Umar Kamani in 2020. After exploring a sale in 2025, the group said in January 2026 that it would keep the brand.
Warehouse: Warehouse is a British women's fashion brand founded in 1976 that collapsed into administration in April 2020 and was acquired by Boohoo, now Debenhams Group, that June. It trades online.