Katy Perry Collections
Katy Perry Collections is an American footwear brand founded by the singer Katy Perry in 2017 and based in Encino, Los Angeles. It designs seasonal shoe collections sold online and through major US retailers.
| Founded | 2017 |
|---|---|
| Founder | Katy Perry |
| Headquarters | Encino, Los Angeles, United States |
| Ownership | Katy Perry, sole owner since 2022 |
| Category | Footwear |
| Website | katyperrycollections.com |
What is Katy Perry Collections?
Katy Perry Collections is a footwear brand founded by the singer Katy Perry. It launched in February 2017 and is headquartered in Encino, Los Angeles, California.
History
The brand launched in partnership with Global Brands Group. After that holding company filed for bankruptcy in 2021, Perry acquired the brand and became its sole owner in 2022, relaunching it the same year.
Products and positioning
The brand focuses on footwear, released as seasonal collections. Perry founded the label as her own venture in fashion, and since 2022 it has been fully under her control as founder and owner.
Distribution
Katy Perry Collections sells through its own website and through wholesale partners including:
- Nordstrom, Macy's and Belk
- Zappos and Amazon
- Home shopping channel HSN
The company has also expanded into Mexico, with further expansion planned in Asia.
Why it matters
Katy Perry Collections is a case of a celebrity footwear line moving from a licensing partnership to direct founder ownership, and continuing to grow through department stores, online marketplaces and television shopping.
Frequently asked questions
Who owns Katy Perry Collections?
Katy Perry has been the sole owner since 2022, after acquiring the brand following the bankruptcy of its former partner Global Brands Group.
Where can you buy Katy Perry Collections shoes?
The shoes are sold on the brand's website and through retailers such as Nordstrom, Macy's, Belk, Zappos, Amazon and HSN.